He is the only professional athlete in history to be named an All-Star in two major North American sports.  Jackson's achievements at the elite levels of multiple sports have given him a reputation as one of the greatest athletes of all time.  Jackson played college baseball as an outfielder and college football as a running back for the Auburn Tigers, and won the Heisman Trophy in 1985. He played for the Los Angeles Raiders and in Major League Baseball (MLB) for the Kansas City Royals, Chicago White Sox, and California Angels. He was inducted into the College Football Hall of Fame in 1996. In 1989 and 1990, Jackson's name became known beyond just sports through the "Bo Knows" advertising campaign, a series of advertisements by Nike, starring Jackson alongside musician Bo Diddley, promoting a cross-training athletic shoe named for Jackson.  A 1991 hip injury ended his football career, and his baseball career ended in 1994.